According to Digital Consumer 360 Report performed by the global mediation and data analysis company Nielsen Holdings plc (NYSE: NLSN), the canaries of 168 that have a week, they spend hooked to the 75 cell. These data position us in sixth place as the most connected autonomous community. The country's average is 75 hours per week. We are therefore one hour above the Spanish average.
The data also reveals the duality and dynamism in the use of different devices. Canaries pass from one device to another without rest, passing on average 29 hours a week connected to the smartphone, 32 to the computer and 10 to the tablet. Moreover, in many cases there is a "double screen" effect. And is that a 83% of users watch TV and connect to the Internet simultaneously.
The phenomenon of mobile addiction is relatively recent, so there is no official diagnosis in this regard. However, psychologists warn of the negative reactions that people suffer after using their mobile phone: Most users review or check their notifications on the mobile every hour at least and many also claim to feel the need to respond to messages received on social networks almost immediately after receiving them. Habits of behavior that are acquired and that are glimpsing an important degree of seriousness.
The studies of psychology in this field point to the problem of the increase of anxiety pictures in young people who spend hours trapped by mobile phone attention. Of teenagers with depressive symptoms when they are denied access to their digital world. Of problems of aggression, phobia, sleep disorders, loneliness and social isolation. It seems a bit exaggerated to talk in such profound terms about the negative effects of the inappropriate use of new technologies, but it is certainly a reality that is increasingly present in both young people and adults.